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Canola Associate Brand Manager Job

Date: May 16, 2018

Location: Calgary, AB, CA

Company: BASF

Canola Associate Brand Manager-1801421

You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF Canada has been recognized as one of Canada’s Top 100 Employers for 2018, as well as one of Greater Toronto’s Top Employers for 2018.

Where the Chemistry Happens…

The primary focus of the Associate Brand Manager (ACM) will be to support the crop solution campaign strategies through the development and execution of tactical plans based on a portfolio of services, advice and products for the assigned crop/s.

The Associate Brand Manager is solely responsible for the crop solution campaign tactics and the assigned focus brand/s tactics as well as the management of the annual ASP budget and, in part, the achievement of the annual associated POG budget.

Formula for Success: You Will…
- Ensure the annual product-on-ground (POG) budget/s are achieved as well as directly managing the associated advertising, sales and promotion (ASP) budget
- Part of the development team for the crop solution/s campaign and will work closely with the Crop Manager (CM), Technical Service, Sales, and the Customer Solutions Team, and will be the direct contact with the Agencies to develop elements of an effective campaign for his given crop/s
- Support the CM on annual assigned focus brand/s ensuring a consistent execution of brand positioning across crops by working with the other ACMs
- Work in close cooperation with the Customer Solutions Team to provide the necessary elements of the crop solution campaign in line with the overall annual go-to-market strategies of BASF Canada and across the other crop solution campaigns as applicable
- Coordinate the development of content to feed an integrated campaign based on the crop solution strategy, utilizing advice, services and products working internally and with the Agencies to achieve an annual POG budget while effectively managing an annual associated ASP budget
- Work closely with the CM/s to support the development of the annual crop solution campaign strategy by bringing market insight achieved from direct contact with growers, market research and interaction with sales
- Develop brand tactics for assigned annual focus brand/s aligning with the positioning statement, market penetration targets and coordinating this across crops with other ACMs to ensure a consistent brand experience and message
- Work to ensure all tactics are well integrated with the CST and Sales teams as well as between agencies and across crop solutions campaigns (as applicable) to ensure a strong customer experience and flawless execution

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


Ingredients for Success: What We Look for in You…
- BSc in Business/Marketing or Agriculture
- Minimum 2 years in sales and / or a marketing-support role, preferably within the agricultural industry
- Basic understanding of marketing, sales and customer relationship management
- A fundamental understanding of growers, distributors and agronomy for the crop protection industry
- Must possess analytical and critical thinking skills as well as a proven record of achieving goals.
- Strong interpersonal skills including listening, presenting, writing, team work and the potential ability to lead a team.
- Proficient with Microsoft Office
- Ability to travel across Canada

We welcome and encourage applications from all persons. BASF has a robust policy of accommodating employees who are able to perform the essential duties of the job upon accommodation. In particular, applicants with disabilities are entitled to a recruitment process and accessible materials.

Primary Location: CA-AB-Calgary
Function: MARK - Marketing
Job Type: Standard
Shift: Day Job
Organization: (AP)-Crop Protection

Job Segment: Branding, Brand Manager, Agricultural, Agronomy, Developer, Marketing, Agriculture, Technology