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Canola Brand Manager Job

Date: May 16, 2018

Location: Calgary, AB, CA

Company: BASF

Canola Brand Manager-1801422

You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF Canada has been recognized as one of Canada’s Top 100 Employers for 2018, as well as one of Greater Toronto’s Top Employers for 2018.

Where the Chemistry Happens…

The Brand Manager is responsible for the brand strategy as it relates to the overall crop solution campaign, ensuring the annual product-on-ground (POG) budget/s are achieved as well as managing the associated advertising, sales and promotion (ASP) budget.

Formula for Success: You Will…
- Lead the development of the brand indication as part of the overall crop solution by working closely with Technical Service, Sales, the Associate Brand Manager (ABM), and Customer Service Team (CST) to implement an effective campaign for growers, retailers, and retail agronomists
- Develop annual Canola Strategy, linked to annual overall canola crop solution plan, based on confirmed grower needs/trends utilizing advice, services and products to achieve an annual POG budget while effectively directing an annual associated ASP budget for content creation
- Manage profitability of the Canola portfolio through market mix, lifecycle management, competitive insights, and accurate financial planning that drives 10Y planning and resources
- Brand champion for assigned focus brand/ ensuring a consistent brand positioning across crops by working with other Crop Managers
- Align their brands to the overall crop solution campaign with the overall go-to-market strategy of BASF Canada, be involved with the product launch excellence (PLE) process at submission on assigned brands, and work closely with the Market Manager to set annual financial and accrual budgets as well as long-term forecasts
- Participate the coordination, communication and integration of the Canola Crop Solution campaign internally with Sales, CST and Marketing as well as externally with Channel partners as assigned
- Work closely with Canola Market Manager and Associate Brand Manager/s to support the annual financial and accrual budget development as well as providing input into long-term forecasting and planning
- Provide support to market program development and participate on Head Office account customer strategies. Interaction with regional marketing to generate support and provide project justification as appropriate to meet long range market objectives and support current and future product offers

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


Ingredients for Success: What We Look for in You…
- BSc in Business/Marketing or Agriculture
- Minimum 5 years in sales and / or a marketing-support role, preferably within the agricultural industry
- Sound understanding of marketing, sales and customer relationship management
- An understanding of growers, distributors and agronomy for the crop protection industry
- Must possess strong analytical and critical thinking skills as well as a proven record of achieving goals
- Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team
- Proficient with Microsoft Office
- Ability to travel across Canada

We welcome and encourage applications from all persons. BASF has a robust policy of accommodating employees who are able to perform the essential duties of the job upon accommodation. In particular, applicants with disabilities are entitled to a recruitment process and accessible materials.

Primary Location: CA-AB-Calgary
Function: MARK - Marketing
Job Type: Standard
Shift: Day Job
Organization: N-APN-Crop Protection North America

Job Segment: Agricultural, Agronomy, Brand Manager, Branding, Developer, Agriculture, Marketing, Technology