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Product Launch Manager - Seed Solutions Job

Date: Apr 10, 2018

Location: Raleighrk, NC, US

Company: BASF

Product Launch Manager - Seed Solutions-1704848

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

We are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future!

Where the Chemistry Happens…

Marketing at BASF revolves around the customer experience and driving profitable growth. The foundation for this is a strong team that brings specific application, industry and market knowledge in order to understand the diverse markets where we build trusting and satisfying customer relationships.

Product Launch Manager - Seed Solutions (1704848) – RTP, NC

As a Product Launch Manager for our Seed Solutions business, you will develop and execute marketing plans for new seed treatment products across multiple crops. You will develop a clear Unique Value Proposition (UVP) & market launch plan for the assigned products, including: develop a clear business plan and opportunity mapping, identify and track plan metrics, financial objectives, and implement strategies and tactics with sales, account management, technical service and senior management.

Formula for Success: You Will…
- Drive the UVP development efforts for individual branded products, product pricing, reward programs, customer interaction model, market research and the execution of a portfolio sales approach
- Monitor, record and report events occurring in assigned segments -- including the collecting and recording of marketplace intelligence related to 1) competitors, their products and marketing programs; 2) trends, threats and market opportunities; 3) customer expectations; and 4) any other events/activities potentially affecting opportunities for BASF to successfully implement its business plans
- Pro-actively manage the product life cycles of the assigned products and update product concepts detailing mid and long-term strategies for lead market segments and prepare project plans for approval
- Actively work with the regional marketing team and technical services to identify key portfolio gaps, new product concepts and address innovation needs to fill gaps supported with proper business cases
- Coordinate with other key internal and external groups to ensure segment-related plans are implemented
- Participate in ongoing customer interaction to help position BASF and our products
- Manage assigned business segment(s) including; operational forecasting, and coordinating supply requirements with market developments.
- Manage assigned product short and long-term supply, forecasting, and profitability by coordinating a balance between short-term operating results and long-term market share development
- Provide strategic direction seed treatment oversight to Marketing Communications Specialist and Communication Agency in the execution of advertising, promotions, sponsorships, special events, collateral marketing and other promotional activities, with an overall objective of conveying a unified and distinctive leadership presence in the marketplace

This position is part of a job family. If selected, you will be hired at a level that matches your knowledge, skills, abilities and experience.

For further information on Agricultural Products with BASF, please select:

BASF: Create Chemistry with the Agricultural Products Division

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Ingredients for Success: What We Look For in You…
- BS in Business, Agronomy or Related Field
- 4+ years of Marketing, Sales, Business Development and/or Technical Support experience
- Willing and able to travel domestically up to 25% of the time
- Business acumen and ability to strategically analyze global reaching factors and summarize into concise, creative business plans to reach financial goals
- High level of creativity, marketing & communication skills

We Also Look For…
- MS/MBA/PhD Degree
- 4+ years marketing, sales, business development and/or technical support experience in the area of seed treatment

Primary Location: US-NC-Research Triangle Park
Function: MARK - Marketing
Job Type: Standard
Shift: Day Job
Organization: N-APN-Crop Protection North America

Job Segment: Agricultural, Agronomy, Business Development, Marketing Manager, Agriculture, Sales, Marketing, Research