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Market Segment Manager - Medical & Filtration Markets Job

Date: Sep 13, 2017

Location: Wyandotte, MI, US

Company: BASF

Market Segment Manager - Medical & Filtration Markets-1703269

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. Come join us on our journey to create solutions for a sustainable future!

Where the Chemistry Happens…

The Market Segment Manager (MSM) - Medical & Filtration markets will lead the strategic development and profitable growth of the segment for Performance Materials North America through development and implementation of segment strategies. The MSM will lead marketing and business development activities that drive short- and long-term growth of the segment.

Through a deep understanding of the market, market trends, and unmet needs, the MSM will identify, prioritize, and lead the growth of attractive sub-segments and applications. The MSM will lead and manage the innovation pipeline to meet strategic goals of the segment. The positioning of products and services that result in achieving the highest market value are important deliverables.

The role also requires strong coordination with the sales, technical, and product management teams, as well as with colleagues in Europe and Asia to develop, share, and translate opportunities. The MSM will be actively involved in account strategies and relationship management with strategic regional and global accounts, ensuring superior customer and market intimacy. The MSM will network within the industry and across the value chain to execute segment strategies and reinforce BASF brand.

Market Segment Manager – Medical & Filtration Markets (1703269) – Wyandotte, MI

Formula for Success: You Will…
- Develop and implement market strategies for the Medical & Filtration segment.
- Develop and execute marketing plans to achieve mid- and long-term strategic goals for the segment.
- Identify key market needs for new products, applications, and/or services.
- Develop unique value propositions for market sub-segments and products.
- Conduct market segmentations and prioritize customer growth opportunities to focus BASF’s resources.
- Monitor segment profitability and develop strategies to improve sustainability and growth.
- Coordinate segment strategies with global colleagues to insure consistent pricing and positioning with global customers.
- Effectively communicate plan throughout the organization to drive engagement and support.
- Regularly monitor and report status of segment strategy implementation per defined KPIs.
- Maintain segment technology roadmap and growth pipeline.
- Initiate innovation projects within segment to secure growth and provide ongoing prioritization of opportunities.
- Identify new market innovation opportunities.
- Manage relationships with target customers and OEMs to support business development activities.
- Identify and assist in the development and closure of new business targets with the sales teams.
- Provide supporting sales tools (e.g., presentations, brochures).
- Provide leads and account direction for sales.
- Develop/maintain industry and segment knowledge and track emerging trends.
- Attend/exhibit/present at key conferences.
- Develop and maintain key industry and customer relationships.
- Lead new product and/or application launches.
- Contribute as a core member of the Global Medical & Filtration segment team.
- Develop communication plans that support segment strategy.
- Develop internal and external communication materials (e.g., press releases, brochures, product/application profiles, Web/App content, social media).

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Ingredients for Success: What We Look for in You…
- Bachelor's degree required, preferably in Engineering or a related technical discipline; a degree in other disciplines with proven marketing experience in products of a similar technical complexity will be considered.
- A minimum of 10 years of commercial experience in marketing, sales, or product management.
- Marketing or sales experience in the Medical device or filtration industry required.
- Experience with engineering plastics and/or polyurethanes is strongly preferred.
- Proven experience in developing and executing marketing and strategic plans.
- Background in building and managing complex customer relationships.
- Must possess high degree of leadership and organizational skills and the ability to influence various functional groups to achieve goals.
- Excellent prioritization and project management skills.
- Persuasive presentation development and delivery skills (internal and external).
- Ability to analyze complex business systems and value chains using information from a variety of sources.


Primary Location: US-MI-Wyandotte
Function: MARK - Marketing
Job Type: Standard
Shift: Day Job
Organization: N-PMN-Performance Materials NA

Nearest Major Market: Detroit

Job Segment: Medical, Engineer, Business Development, Manager, Marketing Manager, Healthcare, Engineering, Sales, Management, Marketing